Kedge is proud to announce the launch of our unique innovation program called Wicked Opportunities®. In this program, we turn the idea of “wicked” or complex problems on its head. Instead of running from complexity and attempting to create the most simple answers through linear thinking, we believe that complexity offers us a broader and more expansive landscape from which to discover new and exciting solutions to long-standing problems. Such an environment also promotes the meshing or convergence of previously siloed disciplines, creating a whole new field of tools and ideas that lead us toward abundant futures rather than collapse and defeat. These two concepts – embracing complexity and converging disciplines – are the heart of the Wicked Opportunities program. As Kedge Principal Frank Spencer notes: 

Wicked Opportunities is a unique innovation program, highlighting the shift to a new landscape and economy of transformative invention. In the Postnormal world of the 21st Century, we have to reframe complexity as the natural order of growth, an empowering tool to be embraced and leveraged for greater opportunity. This in turn calls us to converge the previously siloed disciplines of the Industrial Age, giving birth to the “sweet spots” that reveal undiscovered and creative concepts, finally solving long-standing problems and seizing what were thought to be unreachable aspirations.

Want to read more about Wicked Opportunities®?

Turning Wicked Problems Into Wicked Opportunities: Fast Company Exist

Wicked Opportunities: 7 Shifts In The Age Of Opportunity: Rotman Management Magazine/Harvard Business Review